What is Pay Per Click?

Pay per click otherwise known as PPC (pay per click) is a marketing strategy put in place by search engines. PPC advertising works by placing an advert on search results for specific words which are relevant to the website you are advertising generally placed in the right hand column on the Google search engine. When some one clicks on the advert the website which they get directed to get charged a specific payment amount which is agreed by the website company and the PPC advertiser.To advertise on the search engine it costs the website nothing, however for every click on the advert a specific payment is charged. Google ad words are an example of a pay per click advertising program following from Google is Yahoo and MSN live and Ask. It is relatively easy to start a pay per click campaign, firstly sign up to a PPC advertising program like Google, which I would advise since they are very well known and provide an excellent service. After signing up to your PPC advertising company, you should now have a basic budget in mind of how much you would like to spend on the campaign. You then need to choose your keywords, I would do a lot of research on what keywords to choose, which are most relevant to your website and which generally get searched the most, which are the most popular. The price of keywords can range from $0.01 to $5.00 there has been known cases where keywords have been priced higher, however as a general guideline you will be expected to pay anything in between that amount. Well thats all, i wish you good luck and i hope you use this site again.

How To Use Google Adsense

Google Adsense is an advertising program which allows users to monetize their websites by placing keyword relevant adverts on their websites. The adverts from which you place on your websites are generated from Google’s advertising program ‘Google Ad words’ a pay per click marketing strategy
The way this works is through visitors surfing your website, which then click on the adverts displayed after then being directed to the advertised website you get paid by Google an undisclosed percentage of the revenue. Both users benefit from using these programs, the Google Ad sense user, as they profit from the click the visitor made, and the Google Ad words user as they receive exposure of their site to the target market.Google Ad sense is easy to set up, and is a great little earner, for what takes ten minutes to set up and optimize you can easily cover your website hosting costs and usually much more.Here is the link for Google Ad sense:www.google.com/adsenseBe sure to read Google’s terms of conditions though, as there are many rather strict rules and guidelines which you must obey unless your account will get suspended.The most obvious yet popular are: 1. Payments are made monthly, by cheque or direct in to your bank account, you need at least $100 to receive your cheque and it usually gets sent 30 days after the end of the first month in which you make $100. 2. You can not entice or tell people to click the adverts.
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